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Issue Open Date
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04-Mar-24
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Issue Closing Date
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06-Mar-24
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Application Money
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100
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Allotment Money
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Price Band
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270
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288
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Minimium Application No.
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50
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Issue Size (Shares)
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14733883
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Market Lot
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1
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Objective
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1. Funding working capital requirements of our Company;2. Funding capital expenditure to be incurred by the Company for setting up a digital video contentproduction studio (“DVCP Studio”);3. Funding investment in IT infrastructure development of our Company, and our Material Subsidiaries,Hansa Research and Hansa Customer Equity;4. Funding setting up of new customer experience centres ("CEC”) and computer aided telephonicinterview centres (“CATI”) of our Company; and5. General corporate purposes.
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Category
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No. of Shares
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No. of Shares
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Subscription Ratio
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Offered / Reserved |
Bid For |
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Non-Institutional Investors
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2166979
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74449950
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34.3565627539538
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Qualified Institutional Buyers
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4333959
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89203500
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20.5824512876102
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Retail Individual Investors
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1444652
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49155300
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34.0257030758965
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Business Description
We are one of the leading integrated marketing service groups in India, offering a single-window solution forcreative, media, data analytics and market research services. (Source: CRISIL Report, page 189) We are ranked8th in terms of estimated operating revenue among the integrated marketing communications services groupsoperating in India (Source: CRISIL Report, page 190). We offer a comprehensive range of services in thefollowing interrelated and complementary business segments: (i) Integrated Marketing Communications, (ii)Customer Data Analytics and Marketing Technology (“Customer Data Analytics and MarTech”); and (iii) Full-Service Market Research (including customer experience measurement) and Syndicated Studies (“Full-ServiceMarket Research”). (Source: CRISIL Report, page 190) We have a track record of over five decades, and havebeen serving leading companies such as Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr.Reddy’s Laboratories Limited, E.I.D.–- Parry (India) Limited, Fujitsu General (India) Private Limited, GeminiEdibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company,Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB IndustriesLimited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit ofEicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank ofIndia.
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Promoter's Holding
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Total Share Capital
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36915820
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Offered to Public
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14733883
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Promoter's Holding (Pre-Issue)
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83.03
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Promoter's Holding (Post-Issue)
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65.79
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Address |
No. 19
Wheatcrofts Road
Nungambakkam
Chennai,
Tamil Nadu,
600034
Phone : 044 40546200
Email : secretarial@rkswamy.com
Website : www.rkswamy.com
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Registrar |
K FIN Technologies Ltd.-(Karvy Fintech Pvt Ltd.)
Karvy Selenium Tower B
Plot 31-32
Gachibowli
Financial District
Nanakramguda
Hyderabad
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Listed at |
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BSE, NSE
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Lead Manager |
IIFL Securities Ltd.
Motilal Oswal Investment Advisors Pvt Ltd
SBI Capital Markets Ltd
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Promoters |
Narasimhan Krishnaswamy (Shekar Swamy)
Srinivasan K Swamy (Sundar Swamy)
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