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Issue Open Date
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04-Jul-23
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Issue Closing Date
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06-Jul-23
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Application Money
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100
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Allotment Money
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Price Band
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301
-
317
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Minimium Application No.
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47
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Issue Size (Shares)
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12776025
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Market Lot
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1
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Objective
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1. Finance the establishment of new Company Operated Showrooms;2. Funding working capital requirements of the Company; and3. General corporate purposes.
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Category
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No. of Shares
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No. of Shares
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Subscription Ratio
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Offered / Reserved |
Bid For |
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Non-Institutional Investors
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2018273
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131162148
|
64.9873173748051
|
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Qualified Institutional Buyers
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2691028
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486908297
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180.937655423875
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Retail Individual Investors
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4709302
|
72791955
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15.4570581797472
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|
|
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Business Description
We are a pan-India jewellery retail player with a history of more than five decades and have a fourth generation entrepreneur in the jewellery industry as our Promoter. We are the largest organised jewellery retail player in the eastern region of India based on number of stores and among eastern India based jewellery retailers, we have the widest geographical footprint in non-eastern states (Source: CRISIL Report). We primarily sell gold and diamond jewellery and also sell jewellery made of silver, platinum and precious and semi-precious stones and other metals. Our other offerings also include costume jewellery, gold and silver coins and utensils made of silver. Our products are sold under the “Senco Gold & Diamonds” tradename, through multiple channels, including our 75 Company Operated Showrooms and 61 Franchisee Showrooms (as on March 31, 2023) (including four franchisee owned and Company operated Showrooms) and various online platforms, including our website www.sencogoldanddiamonds.com. Our strategy of operating through multiple channels enables us to allocate capital as required, as we continue to expand geographic presence and work towards an omni channel network. With a catalogue offering more than 120,000 designs for gold jewellery and more than 69,000 designs for diamond jewellery, we offer a large variety of designs of handcrafted jewellery, most of which are designed and manufactured in-house by our designers in close collaboration with skilled local craftsmen (generally termed Karigars) in Kolkata and across the country. Machine made light weight jewellery in gold and diamonds are also manufactured at our manufacturing facility based on designs prepared by our inhouse designers and also sourced from third partner manufacturing vendors.
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Promoter's Holding
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Total Share Capital
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53183712
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Offered to Public
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12776025
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Promoter's Holding (Pre-Issue)
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99.99
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Promoter's Holding (Post-Issue)
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68.48
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Address |
Diamond Prestige
41 A
A. J. C
Bose Road
10th Floor
Unit No. 1001
Kolkata,
West Bengal,
700017
Phone : 033 40215000
Email : corporate@sencogold.co.in
Website : www.sencogoldanddiamonds.com
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Registrar |
K FIN Technologies Ltd.-(Karvy Fintech Pvt Ltd.)
105-108
Arunachal Building
19
Barakhamba Road
New Delhi
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Listed at |
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BSE, NSE
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Lead Manager |
Emkay Global Financial Services Ltd
ICICI Securities Ltd
IDFC Bank Ltd.
IIFL Holdings Ltd.
Yes Securities (India) Ltd.
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Promoters |
Jai Hanuman Shri Siddhivinayak Trust
Om Gaan Ganpataye Bajrangbali Trust
Sankar Sen
Suvankar Sen
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