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Current Issues
Novus Loyalty Ltd.
Issue Open Date 17-Mar-26  
Issue Closing Date 20-Mar-26  
Application Money 100  
Allotment Money  
Price Band 139 - 146  
Minimium Application No. 2000  
Issue Size (Shares) 2990000  
Market Lot 1  
Objective
1. Funding of expenditure towards Investment in upgrading existing products and development of new products;2. Business Development and Marketing Activities including manpower hiring;3. General corporate purposes and unidentified inorganic acquisition;
Category No. of Shares No. of Shares Subscription Ratio
  Offered / Reserved Bid For  
Non-Institutional Investors   816000   568000   0.696078431372549  
Qualified Institutional Buyers   810000   718000   0.88641975308642  
Retail Individual Investors   1364000   1878000   1.37683284457478  
Business Description
Our company is a technology-driven company offering loyalty and rewards solutions tailored for industries such asFintech, E-commerce, Software, Finance, Banking, FMCG and Real Estate. Focused on enhancing customer engagement, retention, and acquisition, our company has developed a modern, scalable loyalty platform using the latest technology stack. This platform delivers comprehensive, data-driven solutions that help enterprises build meaningful relationships with their customers. The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. The platform is built to be flexible and efficient, making it easy to connect with a company’s existing systems. It ensures customers have a smooth and consistent experience whether they interact through a website, mobile app, or in a physical store.Our company offers both On-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients. With the On-Premises model, the platform is installed on the client’s own servers or private cloud. This gives full control over data, allows for custom setups, and is ideal for large businesses with strict security or compliance needs. The SaaS model is cloud-based, meaning clients can use the platform through a subscription without worrying about servers or maintenance. It’s faster to set up, easier to manage, and great for businesses that want a readyto-use solution
Promoter's Holding
Total Share Capital   11714187  
Offered to Public   4120000  
Promoter's Holding (Pre-Issue)   95.62  
Promoter's Holding (Post-Issue)    
Address
727
Udyog Vihar Phase V
Industrial Complex Dundahera

Gurgaon,
Haryana,
122016
Phone : 9717154514
Email : investor@novus-loyalty.com
Website : www.novus-loyalty.com
Registrar
KFIN Technologies Ltd.
301
The Centrium
3rd Floor
57
Lal Bahadur Shastri Road
Nav Pada
Kurla (West)
Mumbai
Listed at
BSE
Lead Manager
Smart Horizon Capital Advisors Pvt Ltd.
Promoters
Deepak Tomar
Sweta Singh
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